Hey there! I’m Alli, 29, and I wear a lot of hats.

To tell you about me, we kind of have to go back a little bit. It’s worth it, I promise.

I very first started beauty blogging (i.e. posting photos of makeup on Instagram) way back in 2014, but it took me until 2016 to actually set up a proper blog. Technically that’s where you are now – but in 2017 I gave up beauty blogging to launch and run swatch stencil brand Swatch Perfect, which is still growing today – supplying 1000s of makeup swatch stencils to beauty bloggers, cosmetics brands and makeup lovers on 6 continents.

In 2015 I started working as a marketer, and since then I’ve cut my teeth writing copy, designing emails and all sorts of other fun stuff (like masterminding video ads, building eCommerce websites and working on every type of campaign you can imagine) – in a variety of sectors including recruitment, corporate services, art & craft, cosmetics and software. Currently I’m proud to be a Content Marketing Executive at the wonderful specialist eCommerce web design agency, JH. For some reason the clever people over there decided to let me write blog posts, articles, and email newsletters for them – and run their social media accounts, too.

Most recently, inspired by my newfound love for card making and papercrafts, in 2020 I decided to take the plunge and start a YouTube channel, something I’d been talking about for several years. Being on camera, and putting yourself out there, is scary. Like, really scary. But screw it, 2020 in general was heckin’ scary. So I did it! And after a lot of hard work – in February 2021, after reaching those magic numbers of 1,000 subscribers and 4,000 hours of watch time, I was accepted into the YouTube Partner Program. I’m still at the very beginning of my YouTube journey, and I hope to encounter many more surprises and adventures along the way.

That’s me. Hello. We’re friends now… I don’t make the rules.

You read all that, and you want some more? Well, okay.

I currently live in Nottingham, UK, in a roomy 3-bed semi that I bought together with my boyfriend, Mike, in 2018. We’ve been together almost a decade, and he helps me run my business, always supporting me in everything I do (and does more than his share of the housework). As well as our considerable collection of houseplants, in 2020 we rescued 6-month-old Oscar, our absolutely adorable kitten, who’s full of personality and mischief and settled into our little family immediately.

This is Oscar. You try saying ‘no’ to that face.

I’m hoping to come back to this blog consistently at some point – but in the meantime, between the sporadic posts here, you can follow my adventures on my YouTube channel, as well as Twitter and Instagram. Come say hey!

Need to contact me directly? Email me at metababycow@gmail.com