Hey there! I’m Alli, and I wear a lot of hats.

To tell you about me, we kind of have to go back a little bit. It’s worth it, I promise.

I very first started beauty blogging (i.e. posting photos of makeup on Instagram) way back in 2014, but it took me until 2016 to actually set up a proper blog. Technically that’s where you are now – but in 2017 I gave up beauty blogging to launch and run swatch stencil brand Swatch Perfect, which is still growing today – supplying 1000s of makeup swatch stencils to beauty bloggers, cosmetics brands and makeup lovers on 6 continents.

In 2015 I started working as a marketer, and since then I’ve cut my teeth writing copy, designing emails, running social media accounts and all sorts of other fun stuff (like masterminding video ads, recording voiceovers, building eCommerce websites and working on every type of campaign you can imagine) – in a variety of sectors including recruitment, corporate services, art & craft, cosmetics, software and home interiors. Currently I’m the Copywriter at DFS – yep, that DFS, the biggest sofa retailer in the UK. For some reason the clever people over there decided to let me write all their product descriptions and and web pages. It’s been over a year and I’m still kicking myself, honestly.

Most recently, inspired by my newfound love for card making and papercrafts, in 2020 I decided to take the plunge and start a YouTube channel, something I’d been talking about for several years. Being on camera, and putting yourself out there, is scary. Like, really scary. But screw it, 2020 in general was heckin’ scary. So I did it! And after a lot of hard work – I made the YouTube Partner Program and grew my channel to over 5,000 subscribers. In the meantime I also launched Lemoncello Studio, my slow-made polymer clay accessories brand – both of which I’m currently taking a break from while I tackle some life stuff, but hope to get back to soon.

You read all that, and you want some more? Well, okay.

I currently live in a little village north of Nottingham, UK, in a way-too-big-for-us 4-bed semi that we bought with the proceeds of the sale of our first home in 2023, and are currently renovating 20 years of landlord-special paint jobs and cowboy renovations to make it into our family home.

Talking of family – I married my now husband Michael in 2024, after being together for over 12 years. Together we’ve been taking on all of life’s adventures, including buying, renovating and selling houses, travelling to most of Europe, running a small business, and trying to keep our houseplants alive. In 2020 we also rescued 6-month-old Oscar, our absolutely adorable tuxedo cat, who’s full of personality and mischief and became a fully fledged member of our little family immediately.

I’m hoping to come back to this blog consistently at some point – but in the meantime, between the sporadic posts here, you can follow my adventures on my YouTube channel, as well as Twitter and Instagram. Come say hey!

Need to contact me directly? Email me at metababycow@gmail.com